An Augmentation is a visual, informational or interactive enhancement shown using technology.

Examples may include:

• virtual staging;
• showing different paint colours or décor;
• renovation visualizations; or
• other AI or AR generated views.

In practice, an Augmentation should be presented as a temporary, user-controlled overlay or alternate view. The original listing content must remain unchanged.

Yes, provided the feature follows the DDF® rules.

The rules allow participants to offer a feature that a user chooses to activate. They do not allow participants to permanently change or replace the original content.

No. The revised rules permit participants to offer these features. A participant that chooses to do so must develop the functionality themselves or use a third-party technical service provider.

No. the original, unmodified listing content must be shown first and by default. It must remain clearly identifiable and readily available on the same website or application.

No. The user must take a clear action, such as selecting a button, before the Augmentation is shown. The participant must not turn it on automatically for the user.

Yes. The user must be able to easily return to and view the original content on the same website or application.

The rules require the original listing content to remain unchanged and available. In practice, the Augmentation should be a temporary, user-controlled overlay or alternate view.

It should not permanently change, overwrite or replace the original listing content.

Yes. The Augmented content must be clearly and prominently labelled while it is being shown so that users can distinguish it from the original.

Examples include:

• “Virtually staged”
• “AI-generated visualization”
• “Augmented view”

The label should appear prominently and close to the Augmented content while it is being displayed.

No. It must not hide, remove, alter, misrepresent or make less visible:

• watermarks;
• brokerage information;
• attribution;
• required disclosures; or
• other required information.

No. The Augmentation provisions require the original listing content to remain unchanged and available.

Whether an edited image may be uploaded into an MLS® system is a separate question governed by the applicable Board or Association’s MLS® system rules.

No. Augmentation is not limited to listing photographs. Other listing content, such as listing descriptions, may also be presented in an augmented form, provided the original content remains unchanged and the augmentation complies with the DDF® policy and rules.

No. The DDF® Rules do not provide permission to use listing content to train an AI system. An AI provider may use the content only as needed to provide the Augmentation.

Yes. However, the provider must act only as a technical service provider and may use the listing content only as needed to provide the Augmentation.

The provider must not:

• train AI using the content;
• reuse it for another purpose;
• sell or distribute it;
• use it to improve another product; or
• be granted a separate licence or other right to the content.

The revised rules do not create a new right to download, republish or distribute DDF® listing content or an Augmented version. A participant must not allow those uses.

Not automatically. An AI or AR feature must also comply with the existing advertising and co-branding rules.

For example, advertising or co-branding cannot appear with listing content on a National pool website, including within an Augmentation.

Yes. Participants must also comply with applicable:

• Board or Association rules;
• MLS® System requirements;
• CREA and REALTOR.ca Canada Inc. policies; and
• laws and regulations.

The applicable Board/Association or REALTOR.ca Canada Inc. may require the participant to change or remove the feature. DDF® access or specific functions may also be suspended or terminated.

No. Augmentation does not create any ownership, licence, sublicense, distribution or other right in the underlying listing content. It may be used only as permitted by the DDF® Rules.

No. The Augmentation must remain part of the participant’s website or application. A third-party provider may support the feature only as a technical service provider and cannot use the content for its own purposes.

The participant is responsible for ensuring that the feature and provider comply with the DDF® rules. The agreement with the provider should limit its use of listing content to providing the Augmentation.